Women’s outdoor apparel brand Halfdays just launched a new line of women’s clothing made with brrr° cooling fabric to keep you cool, dry, and confident when life brings the heat.
The Halfdays line made with brrr° includes the Hattie bike short, which has a key and card pocket and a gusset for mobility, and the Gwen longline top that has dual shoulder straps and is double-lined with under-bust fabric for support.
They’re made with brrr° Recycled Polyester and Spandex for stretch and comfort, and they offer superior UPF sun protection.
brrr° combines the powers of natural cooling minerals, active wicking, and rapid drying to instantly and continuously draw heat and moisture away from the skin.
Every brrr° fabric is independently tested by third-party labs and proven to keep you cooler.
Because patented brrr° cooling technology is embedded in the structure of the yarn, it lasts the lifetime of the garment and won’t ever fade or wash out.
We love partnering with other brands that set out to disrupt industries, and Halfdays is doing exactly that for women’s outdoor active apparel.
Halfdays co-founder Kiley had a vision for starting the company after wearing a pair of men’s ski pants at the 2018 winter olympics, and realizing that legacy brands were still overindexing to the male-dominated outdoor industry with ill-fitting cuts and unapproachable styles for women.
Halfdays disrupted the shrink-it-and-pink-it mindset by inviting women to embrace the outdoors on their own terms and offering apparel cut for a woman’s curves, with cheerful colors and flattering fits made from functional yet stylish materials.
Building on their success with skiwear, Halfdays has since expanded into trailwear and everyday outdoor apparel — without sacrificing style or performance.
