Dillard's has a new line Murano shirts and shorts for men that are lightweight, breezy, and made with brrr° cooling fabric to keep you comfortable, dry, and looking your best. The …Learn More
Casual lifestyle brand Tori Richard has a collection of ultra lightweight Lanai shirts, Lanai shorts and Aquatica patterned Hawaii shirts made with Tradewind Technology featuring brrr° cooling fabric that's designed …Learn More
Our longtime partner The Game has a new line of instant cooling headwear made with brrr° cooling fabric that will keep you cool, dry, and protected from the sun's harmful …Learn More
From your home office to your in-person meetings and everywhere in between, the Kit + Ace collection of short-sleeve and long-sleeve button-front shirts for men and women will keep you …Learn More
Bass Pro Shops brings brrr° cooling performance fabric technology to its World Wide Sportsman® 3D Cool apparel so you can spend more time outdoors doing what you love when the mercury rises. Bass …Learn More
Juniper & James launches southern-inspired golf apparel brand rooted in Mountain Brook by APRIL COFFEY February 19, 2026 9:34 PM Golfers in Alabama and across the South now have a hometown-inspired brand to elevate their …Learn More
Medical conditions such as lymphedema and other autoimmune conditions can lead to painful, dangerous swelling and fluid retention that cause discomfort, overheating, skin irritation and other issues — especially when …Learn More
New Zealand outdoor performance apparel brand Macpac has a new line of lightweight, breathable, durable apparel featuring brrr° cooling fabric that are made for outdoor adventures, summer hikes, and long days spent outside. The …Learn More
Strafe Outerwear, a trusted trend-setter in performance winter outerwear and base layers, expanded its ski touring kit made with brrr° performance fabric to keep you cool, dry, and comfortable on …Learn More
Armor Express is a trusted leader in protective gear for law enforcement, and we're excited to partner with them to bring brrr° cooling performance fabric technology to patrol carriers to help …Learn More
Orthopedic surgeons and female radiation technologists have three times higher the risk of developing breast cancer than the general population, and INFAB created the UnderShield radiation vest powered by brrr° …Learn More
We're thrilled to partner with active outdoor brand NRS to bring brrr° Pro cooling technology and superior UPF 50+ sun protection to their new line of apparel for men and …Learn More