FORLOH Introduces New Outerdoor Wear Made With brrr°

Outdoor lifestyle brand FORLOH has brought back the popular SolAir Technical Hoodie made with brrr° cooling fabric, and introduced several new garments that feature our cooling technology.

The men's hoodie comes in several camouflage-inspired patterns as well as solids, and there is also a long-sleeve shirt with Insect Shield technology to repel harmful bugs.

The men's SolAir Lightweight Pants are a great choice for transitional weather, and for extra protection when the days are warm and the nights are cool. The pants are a warm weather workhorse made with brrr° Pro performance cooling fabric and they were specifically designed for hunting, hiking, camping, fishing, or any kind of travel. The knees are articulated for engineered mobility, and a gusseted crotch offers better freedom of movement. There is a secure pocket on the hip and another on the back. With fast-drying fabric and superior UPF protection, these pants help keep your legs safe from prolonged sun exposure.

For beach sports, surfing, or hanging out by the pool, FORLOH's SolAir Board Shorts can't be beat. They'll keep you cooler on hot days, and dry quickly when they get wet. There are two secure pockets with laser cut holes for drainage, a key attachment on the back pocket, a shape set-in hem with traditional drawstring, and a functional fly.

For women, FORLOH offers a SolAir Technical Hoodie in brrr° Pro fabric made in several solid colors and stylized camouflage. The hoodie has a coil zipper on the chest pocket, and an inner storm flap for ultimate weather protection. The shirt is abrasion resistant, elastic, lightweight and strong — it's sure to become a wardrobe stable, layering piece, and transitional piece for the bumper seasons.

FORLOH also offers the SolAir pants for women, with secure pockets on the hip and seat, articulated knees for better mobility, and a gusseted crotch to let you move freely.

brrr° and FORLOH are both forward thinking brands that believe in bringing the best technology to the clothes we wear while exploring all that life has to offer.


Tom Brady's BRADY Brand Launches New brrr° Apparel

Retired NFL quarterback Tom Brady's BRADY Brand apparel company has introduced several new garments made with brrr° cooling fabric.

The expansion comes after last year's successful debut of the BRADY Cool Touch T-Shirt, which Brady raved about after wearing it during the hot Tampa summers.

BRADY's new items include the Cool Touch Stripe Polo available in blue and gray, with a classic fit and a touch of stretch for ultimate comfort and ease of movement. The three-button placket and embroidered T bar on the sleeve add polish to the look.

Also new this year is the BRADY Cool Touch Golf Shorts with a technical design to balance four-way stretch and structure and a 9-inch inseam for effortless style. The shorts have hidden secure zipper storage to keep your valuables safe, plus side stash and back pockets for quick access.

There are also BRADY Cool Touch Golf Pants with similar stretch and structure, dual back pockets for maximum storage, and they repel rain for those inclement weather days.

BRADY brought back the ever popular Cool Touch Short Sleeve T-Shirt, and added a sleeveless version called the BRADY Cool Touch Tank for people who prefer ultimate movement.

We're excited to collaborate with BRADY again, and we look forward to many more years of partnering with this iconic brand.


Chill Summer Stylin' With Tommy Bahama

Relaxed lifestyle brand Tommy Bahama is bringing a chill summer vibe with a new line of polos made with brrr° cooling fabric.

The Tommy Bahama Desert Oasis IslandZone Polo is available in four solid colors, while the Palm Desert Pina Isle IslandZone Polo features a fun pineapple print against a sky blue background.

Both polos are also available in big & tall sizes, and they are machine washable and offer excellent UPF sun protection.

The polos are made with brrr° cooling technology, which combines natural cooling minerals, active wicking, and rapid drying to create a Triple Chill Effect that instantly and continuously draws heat and moisture away from the skin.

Every brrr° fabric is scientifically tested by independent labs to prove that it keeps you cooler.

From coffee hour to cocktail hour, the new Tommy Bahama brrr° collection will keep you comfortable all day long.


Pajamagram brrr° Line Can Help You Sleep Cooler

We're wild about this new line of Pajamagram cooling pajamas for women featuring brrr° cooling fabric.

Made with brrr° jersey knit fabric that's buttery soft and slightly stretchy for ultimate comfort, the Pajamagram line includes short sets, pant sets, joggers, and other separates that let you customize or mix-and-match your favorite combination.

brrr° combines the powers of natural cooling minerals, active wicking and rapid drying to create a Triple Chill Effect that lasts all night.

brrr° instantly and continuously draws heat and moisture away from your skin to keep you cool and comfortable so you can get better quality sleep.

The Pajamagram brrr° collection is great for anyone who sleeps hot, and women who are going through menopause or perimenopause.

The pajamas are machine washable and ultra durable, and the cooling effect of brrr° lasts for the life of the garment so it won't fade or wash out.

Get a better night's sleep and wake up feeling more refreshed with Pajamagram featuring brrr° cooling technology.


47 Brand Stays Cool With brrr°

Headwear and apparel lifestyle company 47 Brand introduced a new brrr° collection of hats that use our cooling fabric to keep you cooler and more comfortable all day long.

The 47 Brand brrr° collection features brrr° nylon ripstop fabric, and is a structured and curved adjustable hat with a plastic snap closure. Designs for teams such as the New York Yankees, Boston Red Sox, Atlanta Braves, and Los Angeles Dodgers and many more are embroidered on the front.

brrr° uses natural cooling minerals, active wicking and rapid drying to create a Triple Chill Effect that instantly and continuously draws heat and moisture away from the skin. Every brrr° fabric is independently lab tested and proven to keep you cooler.

We are proud to be a longtime partner with 47 Brand to keep people cool, dry and comfortable wherever life takes them.


GearJunkie + Strafe Outerwear Giveaway Featuring brrr° 

We love it when our customers' products are featured in giveaways by respected publications.

GearJunkie is always testing the latest and greatest in performance apparel, hiking gear, technology, and other equipment that supports active lifestyles, and we are delighted to see them partner with our customer Strafe Outerwear to give away a full hiking kit to two lucky winners.

The Trail to Summit kit is valued at over $1,000 and includes a jacket, insulator, jogger, shorts/skirt, tech tee, sun hoodie, and flannel — one kit for men, and another for women.

Several items in the kits are made with brrr° cooling performance fabric, which combines natural cooling minerals, active wicking, and rapid drying to help keep you cool and dry wherever life takes you.

brrr° cooling fabric technology instantly and continuously draws heat and moisture away from the skin, and it's permanently embedded into the structure of the yarn so it won't ever fade or wash out. Every brrr° fabric is independently tested by respected third party labs and is proven to keep you cooler.


Hawai'i Grocery Chain Foodland Celebrates 75th Anniversary with Kahala brrr° Uniforms

Hawaiian grocery story chain Foodland recently celebrated its 75th anniversary, and as part of the festivities the family-owned company introduced new uniforms by Kahala featuring native floral prints and brrr° cooling fabric.

The new Kahala uniforms were locally designed and feature retro leaves in three shades of green that were inspired by the native ulu plant, which was a food staple of native Hawaiians, with splashes of yellow and white outline accents.

Kahala chose to make the new uniforms with brrr° cooling fabric to help keep Foodland employees more comfortable and cool throughout their shift. brrr° uses natural cooling minerals, active wicking, and rapid drying to create a Triple Chill Effect that lasts all day.

"We were really excited about a new performance fabrication that we were working on for the Hawaii active lifestyle, and we knew that would be perfect for Foodland employees who are active in and out of the stores," Cassie Louie, a brand specialist with Kahala, told Hawaii News Now in an interview about the new uniforms.

"People are loving it. We're getting a lot of compliments on it," said Foodland employee Jojo.

Founded in 1948 by Irish immigrant Maurice J. "Sully" Sullivan with a vision of building a family-run company that put customers first and supported local communities, Foodland was the first modern grocery store in Hawai'i. Their first store in Honolulu was so popular on opening day that they had to lock the front doors and control the number of people who could enter so that the shopping experience wouldn't be overwhelming.

Today, Foodland has more than 30 stores and 3,400 employees. The company also owns Mahi`ai Table, a full-service restaurant inside a Foodland store; KAHALA MKT., which offers curated groceries and food experiences, grab-and-go meals, meal kits; and a full-service restaurant and bar called et al.

We're honored to partner with Kahala to support the Foodland employees who work hard to serve customers and bring fresh, nutritious food into homes across the communities they serve.


Southern Tide and brrr° Combat Summer Heat

New colors and patterns in the brrr° collection from Southern Tide will help you combat the oppressive summer heat and humidity.

The men’s collection includes the brrr°-eeze Shores Striped Performance Polo Shirt in a variety of stripes, brrr°-die 8 Inch Performance Short, button down brrr° Intercoastal Sport Shirt, and a new line of brrr°-illiant Performance apparel including a t-shirt, long-sleeve shirt and hoodie.

For ladies, Southern Tide brought back the ultra popular Kamryn brrr° Intercoastal dress that’s also available in a cheerful gingham print, and created a new sleeveless Kamryn brrr° Intercoastal Horizon Hues Dress in new prints such as pink chevron and blue chevron.

Southern Tide also introduced activewear for women, including the Cora brrr°-illiant Tie Back Tank top, Neeley brrr° Performance Short, and Linley brrr°-illiant Performance Hoodie.  

brrr° technology features natural cooling minerals, active wicking, and rapid drying to create a “Triple Chill Effect” that instantly and continuously draws heat and moisture away from the skin.

Every brrr° fabric is independently lab tested by globally recognized third parties, and is proven to keep you cooler.

Southern Tide and brrr° are longtime partners in bringing performance cooling technology and comfort to stylish apparel that works as hard as you do.

Learn more at brrr.com.


Criquet Pullovers Feature brrr° Cooling Performance Technology

There’s a new line of men’s lightweight performance pullovers from Criquet featuring brrr° cooling technologyand they’re a perfect addition to your wardrobe for the transitional spring months when temperatures bounce around.

Criquet’s Feather Performance Pullover is their most lightweight pullover ever, and it’s made with 94% brrr° Nylon and 6% Spandex for ultimate stretch and freedom of movement.

brrr° combines natural cooling minerals, active wicking, and rapid drying to create a “Triple Chill Effect” that instantly and continuously draws heat and moisture away from the skin. Every brrr° fabric is independently lab tested by third parties, and proven to keep you cooler.

The Criquet quarter zip pullover also offers superior UPF 50+ sun protection, and it can be machine washed and tumbled dry on low heat settings. The pullover features the C Criquet logo on the chest, and was designed in Austin, Texas.

It’s available in Heather Blue and Heather Black, and is sure to become a wardrobe staple all year round.

 


Bench Apparel Made With brrr° Can Keep You Cooler

We’re excited about the launch of a new line of men’s shorts, active t-shirt, sleeveless muscle shirt, and polo shirt by Bench that are made with brrr° cooling fabric.

The Bench active garments are made with brrr° poly and Elasthan for the perfect amount of stretch and freedom of movement, and come in a variety of colors.

The Bench Men’s Active brrr° Polo shirt is made with brrr° poly, has an embroidered logo, side vents, and a three-button placket for a polished look. The polo transitions well from work to home to the golf course — or anywhere in between.

brrr° combines natural cooling minerals, active wicking and rapid drying to create a “Triple Chill Effect” that instantly and continuously draws heat and moisture away from the skin.

Each brrr° fabric is independently tested by third-party labs, and is proven to keep you cooler.

Learn more about brrr° cooling fabric technology here.