Bass Pro Shops Brings brrr° Cool Comfort
Bass Pro Shops brings brrr° cooling performance fabric technology to its World Wide Sportsman® 3D Cool apparel so you can spend more time outdoors doing what you love when the mercury rises. Bass …Learn More
Bass Pro Shops brings brrr° cooling performance fabric technology to its World Wide Sportsman® 3D Cool apparel so you can spend more time outdoors doing what you love when the mercury rises. Bass …Learn More
Juniper & James launches southern-inspired golf apparel brand rooted in Mountain Brook by APRIL COFFEY February 19, 2026 9:34 PM Golfers in Alabama and across the South now have a hometown-inspired brand to elevate their …Learn More
Medical conditions such as lymphedema and other autoimmune conditions can lead to painful, dangerous swelling and fluid retention that cause discomfort, overheating, skin irritation and other issues — especially when …Learn More
New Zealand outdoor performance apparel brand Macpac has a new line of lightweight, breathable, durable apparel featuring brrr° cooling fabric that are made for outdoor adventures, summer hikes, and long days spent outside. The …Learn More
Strafe Outerwear, a trusted trend-setter in performance winter outerwear and base layers, expanded its ski touring kit made with brrr° performance fabric to keep you cool, dry, and comfortable on …Learn More
Armor Express is a trusted leader in protective gear for law enforcement, and we're excited to partner with them to bring brrr° cooling performance fabric technology to patrol carriers to help …Learn More
Orthopedic surgeons and female radiation technologists have three times higher the risk of developing breast cancer than the general population, and INFAB created the UnderShield radiation vest powered by brrr° …Learn More
We're thrilled to partner with active outdoor brand NRS to bring brrr° Pro cooling technology and superior UPF 50+ sun protection to their new line of apparel for men and …Learn More
We were thrilled to see that our partners Saudia Airlines and Landor were featured in this terrific article in Fast Company about the power of innovation and how it can …Learn More
We're delighted that our longtime partner '47 got some worldwide attention — including a prominent article in The Athletic section of The New York Times — for an impromptu photo of the …Learn More
brrr° is thrilled to bring our patented cooling technology to a line of polos by SUN DAY RED, the elite activewear and lifestyle brand created by legendary golf pro Tiger …Learn More
Our longtime partner FORLOH has a new collection of outdoor apparel made with brrr° Pro cooling fabric that will help keep you cooler and more comfortable so you can stay outdoors …Learn More