As the days get longer and warmer, stay cool and comfortable in the new line of Intercoastal Performance Shirts by Southern Tide featuring brrrº cooling technology. These lightweight button-down shirts have a classic …Learn More
Many people overheat and sweat at night, and pajamas and bedding can trap body heat and make the problem worse. Get a better night’s sleep with new Therapedic cooling sheets featuring …Learn More
At Atlanta-based brrr°, cool has become really hot. That’s because the textile technology company has figured out how to create yarn and fabric that can reduce skin temperature by two …Learn More
It’s a tricky time of year, with chilly temperatures in the morning followed by warm afternoons and cool evenings. To stay comfortable all day long, choose a couple of light layers …Learn More
Congratulations to brrr° Founder & CEO Mary-Cathryn Kolb in being invited to join the Atlanta Business Chronicle’s Leadership Trust. The Leadership Trust brings together business executives in major cities to share …Learn More
We’re excited to add a pair of seasoned textile and apparel industry veterans to team brrr°. Molly Kremidas and Valentina Henao bring half of a century of combined experience and knowledge …Learn More
brrr° is excited to announce a major new partnership with Southern Tide, one of the largest coastal lifestyle brands. Southern Tide is introducing a new line of cooling performance clothing for …Learn More
Coral Coast Clothing’s signature line of Bermuda shorts for men just got even more comfortable. The premium island lifestyle brand is launching a new line of men’s Bermuda Performance Shorts powered …Learn More
People often ask us why they should use brrr° cooling fabric in the winter. The thing is, we still overheat and get sweaty even when it’s cold outside. When we exercise or sit …Learn More
The man who has everything is hard to shop for. Give the gift of confidence and comfort with a new sportcoat, suit or dress shirt made with brrr° fabric that will …Learn More
Waking up in the middle of the night tangled in hot sweaty sheets is the worst. Night sweats, hot flashes and overheating disrupts our sleep cycles and can make us groggy …Learn More
brrr° Chief Scientist Apurba Banerjee, PhD, is delivering a compelling presentation today about how synthetic fibers are revolutionizing cooling fabric. Banerjee is featured as the second speaker at the fall conference …Learn More