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April 24, 2020

Look Polished on Video Conferences with the Greyson Omaha Polo

Many of us are spending more time than ever on video conferences with colleagues and customers as we work hard to stay connected and do business during the mandatory closures …Learn More

April 23, 2020

Sustainability and Value Article featuring brrrº

The textile industry turns to biomaterials and biomimetics for green alternatives. by Glenna B. Musante As the textile and outdoor gear communities look for ways to limit the use of petroleum products, …Learn More

April 21, 2020

Keep Your Chill With New Shirts by Atlas Menswear

Men with an athletic physique often struggle to find dress shirts and other clothing that fits their muscular build, and apparel designer Atlas Menswear aims to change that. Atlas is bringing …Learn More

April 17, 2020

What Women Want: Undergarments That Keep Them Cooler & More Comfortable

The women’s undergarments industry is going through radical changes, and much of it revolves around functionality and comfort. Startup brands such as True & Co., ThirdLove and Shapermint are taking cues …Learn More

April 6, 2020

Say Goodbye to Sweaty Feet with Bigfoot Socks Featuring brrr°

Feet have never been so lucky. Bigfoot Sock Co. is using brrr° cooling technology in a new line of performance socks that draw heat and moisture away from the skin. brrr° combines natural …Learn More

March 30, 2020

We Love Southern Tide’s Cooling Dresses 

Hello, ladies! Beat the heat this summer with this new line of casual dresses by Southern Tide featuring brrr° performance cooling technology. The fabric has brrr° natural cooling minerals, plus active wicking …Learn More

March 24, 2020

Hooray for Southern Tide’s brrr° Cooling Polos

  Casual summer looks just got even cooler with a stylish line of men’s performance polo shirts by Southern Tide that feature brrr° cooling technology. The fabric combines brrr° natural cooling minerals, …Learn More

March 18, 2020

Our Commitment to You During COVID-19

The global coronavirus pandemic is truly an unprecedented situation that is affecting our families, our businesses and our way of life. Our thoughts go out to those who are sick …Learn More

February 4, 2020

Talking About Cooling Comfort at Trade Show Trifecta

Advances in cooling performance technology were hot topics on the January trade show circuit, and brrr° was delighted to be front and center in those conversations. We kicked off the month with …Learn More

January 15, 2020

Amplifying the Cooling Effects of brrr°

By Fiona Haran 14 January 2020 The company behind the Triple Chill Effect fabric technology plans to roll out some new products this year resulting from further development of its cooling minerals. Fiona …Learn More

November 27, 2019

Innovate or die: Make R&D a priority even when budgets are tight

Atlanta Business Chronicle Leadership Trust By Mary-Cathryn Kolb , Founder CEO at brrrº The early years of most startups are lean and mean, with modest funding that probably came from friends, …Learn More

November 12, 2019

CNBC Upstart 100 Recognizes brrr° as an Innovative Leader

By Mary-Cathryn Kolb, Founder & CEO of brrr° Each year, a panel of editors and business leaders at CNBC select 100 of the most influential startup companies in the nation. The judges …Learn More

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