Ultimate Comfort from Vineyard Vines

Men with busy lives want performance and comfort in their clothes, and we’re excited about this new line of On-The-Go shirts from Vineyard Vines that help keep men cool and crisp all day long.

Made with brrr° cooling performance fabric in a cotton-nylon-spandex blend, Vineyard Vines On-The-Go shirts for men feature our secret blend of natural cooling minerals, active wicking, and rapid drying that create a Triple Chill Effect that instantly and continuously draws heat and moisture away from the skin.

The redesigned On-The-Go shirts have trimmed sleeves for a cleaner look, and the fit is slimmer through the chest. The hem can be worn tucked or untucked for complete flexibility at work and at play, with buttoned barrel cuffs and a chest pocket for a polished look that is both professional and casual.

Vineyard Vines On-The-Go shirts for men are available in a variety of colors and sizes, and they are great pieces for layering. They have plenty of stretch for total comfort and can be machine washed for ease of use.

brrr° fabrics are independently lab tested and proven to outperform other products on the market. With a cool-to-the-touch sensation that differentiates products at the point of sale, brrr° fabrics draw moisture and heat away from the body for a cooling sensation that lasts all day.

 


Stay Cool in the Great Outdoors

People who spend a lot of time doing outdoor sports and activities often struggle with the brutal heat of the sun. Overheating, dehydration, and fatigue can cause distraction and hurt endurance.

That’s why we’re excited about a new line of cooling neck gaiters from Striker, a leader in outdoor performance apparel and accessories.

The Striker Stretch Fit brrr° Gaiter is powered by the brrr° Triple Chill Effect, which combines natural cooling minerals, active wicking, and rapid drying to draw heat and moisture away from the skin. The fabric wicks and dries faster than other materials, and it’s independently lab tested and proven to keep you cooler.

With 4-way stretch, UPF 50+ sun protection, and saltwater friendly non-corrosive material, the Striker Stretch Fit brrr° Gaiter will help you stay comfortable and perform your best.

One size fits most, and the Striker gaiters come in several patterns and colors to complement any wardrobe.


brrr° Presented at the 5th Vietnam Textile Summit 2021

Perpetually Cool: How Advances in Cooling Textile Technology Can Help Combat Global Warming

 

With a passion for textiles, Courtney holds a B.S. in Clothing, Textiles, and Design and an International MBA.
With 15+ years of experience in the textile and apparel industry, she has spent 7 years of her professional career working in China & Taiwan. Her French and Chinese language skills have opened many doors to grow her wide industry network.

When she is not out hiking with her dogs, Courtney develops and sources quality, sustainable textiles by leveraging her global manufacturing connections to benefit all consumers.

As brrr° VP Sourcing and Product Development, her goal is to keep the world cool by bravely innovating without boundaries and fostering creativity for exponential growth!

Find out more about the Vietnam Textile Summit here

brrr° Adopts Texbase & Launches Online Material Library

brrr° delivers a new digital material library to customers, powered by Texbase!

Bozeman, Montana (January 14, 2021) – Texbase, Inc., a cloud-based data management and collaboration platform for the textile and consumer products industries, announces their continued collaboration with brrr°.

brrr° is an innovator of fabric technology that is “Proven to Keep You Cooler”. Their exclusive, patented yarns and specialized manufacturing techniques combine natural cooling minerals, active wicking, and rapid drying technology to create a Triple Chill Effect® for an instant and permanent cooling sensation that won’t ever fade or wash out.

brrr° chose Texbase to accelerate the process of turning innovative material science concepts into commercialized fabrics. Texbase Materials provides the digital assets needed to clearly define yarn and fabric attributes. Texbase Testing captures the data that confirms physical properties and quality metrics while Texbase Color allows brrr° to easily track the color/lab dip approvals by customer.

In addition, brrr° recently launched a new digital fabric library powered by Texbase that makes it easy for current and prospective customers to find the best brrr° fabrics for their products. (Check it out here)

brrr° product library sign in pag“We are fully leveraging Texbase! Not only are we using it internally with our global team but we’ve also integrated it with Salesforce and launched a digital fabric library. Without Texbase we would need to hire additional staff to keep up with our demanding development timelines. The ease of use and reliability of Texbase Testing to ensure our Triple Chill Effect® on all of our fabrics has been invaluable.”

-Courtney Cruzan, VP Sourcing and Product Development

About Texbase

Texbase provides compliance, testing and material innovation software solutions that power great product experiences for the apparel, footwear and consumer products industries. Texbase is a pioneer in cloud software that tracks your research and development, manages testing from concept to compliance and connects you to your suppliers and testing labs.

Original post can be found here


Keeping Horses Cool and Comfortable

Many horses struggle with hoof concussion, injuries while jumping and other bone or tendon issues that can prevent them from their best performance.

Owners and trainers often rely on sports medicine boots that offer support yet still give the animal freedom of movement. 

However, horse boots can be hot and sweaty because they trap heat and moisture.

Professional’s Choice, a leader in equine leg care that introduced the original Sports Medicine Boot in 1990, partnered with brrr° to create advanced horse boots made with cooling fabric.

Professional’s Choice 2XCool Sports Medicine Boots feature brrr°’s natural cooling minerals, active wicking, and rapid drying technologies that create a “Triple Chill Effect” that instantly and continuously draws heat and moisture away from the skin.

The boot also has a specially designed suspensory strap, which provides support to the tendons and ligaments in the horse’s lower limb and prevents hyperextension of the fetlock joint.

Keeping horses cool and comfortable improves endurance and helps them feel confident so they can perform their best in the show ring and have quicker recoveries from injuries.

We think that’s pretty cool.


Home Textiles Writes About brrrº Pro

Cooling Fabric Company Chills Out with Latest Innovation
brrr° Pro, with enhanced cooling fibers, is aimed at the athletic and fitness market

Atlanta – A new advanced performance cooling fabric has been developed by brrr° under the brrr° Pro label.

According to the company, brrr° Pro has enhanced cooling fibers embedded with micro-cooling minerals, along with hyper-wicking and performance drying to elevate its cooling effect. brrr° Pro polyester scored 0.194 in Qmax testing, which measures the cool-to-the-touch sensation of fabrics. That Qmax score was 81% better than another brand of cooling fabric and 53f% better than the score for comparable performance polyester.

“We are thrilled to bring the cooling performance power of brrr° Pro to the athletic market so hard-working athletes can feel their best when they train, perform and recover," said Mary-Cathryn Kolb, founder and CEO. The company, which holds a provisional patent on brrr° Pro, noted the product has been under development for three years.

brrr° licenses it cooling fabric technology to home goods and technical apparel companies such as Sheex, Southern Tide, Mizzen + Main, Kit and Ace and Forloh.

Original Article here


brrr° Introduces Advanced Cooling Fabric, brrr° Pro

The leader in cooling fabric technology creates new performance cooling textile aimed at the athletic and fitness market.

Athletes, trainers, coaches, and anyone with an active lifestyle deserves to wear better fabrics that help them perform their best as they compete, recover, and play. 

Many garments on the market say they are “cooling” but they’re really just good at wicking — they don’t actually draw heat and moisture away from the skin.

We created a new advanced performance cooling fabric called brrr° Pro that works harder than ever to keep you cool.

brrr° Pro Polyester uses enhanced cooling fibers, hyper wicking, and performance drying to elevate the Triple Chill Effect® that instantly and continuously draws heat and moisture away from the skin.

We’ve been working on brrr° Pro for more than three years, and we experimented with dozens of formulas that were tested on more than 1,000 kgs of yarn before choosing the best combination.

For the past three years, we’ve been working on a new concentrated cooling technology that harnesses the power of micro-cooling technology and advanced dispersion techniques to intensify the cooling power of brrr°.

We have a provisional patent for brrr° Pro, and we’re excited to introduce it to the athletic and fitness apparel industry. Like all brrr° products, brrr° Pro is independently lab tested by globally recognized third-party labs and proven to outperform other brands.

We think athletes, trainers, coaches, and anyone with an active lifestyle will love the way brrr° Pro keeps them cooler, drier, and more confident so they can perform their best at work and at play.

Interested in being cool? Click here to connect with a cooling expert from brrrº.


Give the Gift of Cool Comfort

This holiday season, show that you care by giving someone special the gift of cool comfort.

Products made with brrr° cooling fabric feature natural cooling minerals, active wicking, and rapid drying to instantly and continuously draw heat and moisture away from the skin for ultimate comfort all day long.

Here are a few of our favorite products made with brrr° that would make excellent gifts for someone you love.

 

 

Sheex Midnight Label Sheet Sets are the perfect gift for anyone who gets hot or moves around frequently during the night. Made with brrr° cooling fabric, the sheets are ultra-smooth and have a silky hand feel for an unrivaled sleep experience.

 

 

 

 

 

 

For the fashionable ladies in your life, consider the Chill Out Blouse or the Cool Down Crop from ADAY. Both are tailored to fit in all the right places for a flattering silhouette, and they will help keep her cool and comfortable as she does it all.

 

 

 

 

There are also some fabulous finds for both men and women from Kit and Ace, the Canadian apparel retailer known for making both wardrobe staples and fashion-forward pieces. Their Stay Cool Shirts for men have back darts for a trim fit and hidden front buttons, while the Keep It Cool blouses for women have button cuffs and a curved hem for effortless styling.

 

 

 

 

 

 

These Southern Tide men’s polos and dress shirts got a major upgrade from the cooling power of brrr°. From office wear to a casual weekend look, both shirts will wick away sweat and heat for ultimate confidence.

 

 

 

 

 

Another great performance sport shirt that’s nice enough to wear to the office yet perfectly casual for the weekend and work-from-home activities is the Gulf Plaid Performance Sport Shirt by startup apparel brand Genteal. They also have some super soft polos, a long-sleeve T-shirt, and a vented shirt.

 

 

 

 

 

Men with a muscular physique would love the Pro Series Dress Shirt by Atlas Menswear, which marries performance and refinement. Atlas Menswear cuts their garments to accommodate wider shoulders and a narrower waist for a better fit on muscular bodies.

 

 

 

 

 

 

Don’t forget to pamper their tootsies! Say goodbye to hot sweaty feet, and say hello to cool comfort with Bigfoot Socks featuring brrr° cooling fabric. Available in loafer and no-show heights, they’re a great gift for someone who’s tricky to buy for.

 

 

 

 

 

To help the ones you love stay safe and healthy this holiday season as the coronavirus pandemic continues, check out these cooling face masks by MacBick that are made with brrr° cooling fabric. They are machine washable and are available in adult and children’s sizes.

 

 

We hope you find joy and comfort this holiday season. Happy holidays from our brrrº family to yours. 

 


brrr cooling greyson polo

Why Harry Higgs’ Deep-V Might be the Best Polo in Golf

 

harry higgs smiles safeway open
Harry Higgs' Greyson polo is an all-time look, with all-time comfort. (GETTY IMAGES)

Harry Higgs is the owner of golf’s most relatable brio. His affinity for naps and quick meals is only matched by that of his buttons-undone, beard-unshaved, shades-on attire.Harry Higgs

Frankly, in a sport defined by trim figures and meticulously crafted style, Higgs is a breath of proletarian fresh air. As for his golf game, that’s rounded into form nicely over the last few weeks. At the Safeway Open on Sunday, his best shot was his approach into the par-5 16th. Higgs hit a boomerang hook around a tree from 240 yards out and left himself two feet for eagle.

“Yeah, that was sick,” he said after a final-round 68 put him at 18 under for the week. “Kind of at the moment I needed it. I’ll remember that one for sure.”

After Sunday’s second-place finish at the Safeway Open, Higgs found himself with his second top-20 finish in three starts — and his most visible PGA Tour performance to date. With that in mind, it’s worth digging a bit deeper into his look, particularly his unbuttoned, deep-V Greyson polo.

This three-button polo from Greyson might appear simple, but inside the collar is some of golf’s most comfortable material. Greyson’s trademark “brrrº” technology is built for days in the sun and heat, combining natural cooling minerals, active wicking, and rapid drying technologies to create a shirt that stays in peak performance (and peak comfort), no matter the elements.

Whether you’re popping the color and undoing the buttons in your best Higgsian interpretation, or simply looking to invest in a look you know can withstand the elements, look no further than Greyson.

The Greyson Omaha polo features “brrrº” cooling fabric and is breathable and machine washable, durable to withstand wear after wear, and stretchable. The Omaha is designed with a spread collar and three-button closure.

Original Article HERE


brrr ceo

If Entrepreneurs Processed Risk Like Others, There Would Be No Startups

By: Allen Clary

What was it like to be on the ground floor of Toms Shoes, part of the early team at Spanx, and then leave to start your own textile technology company while a mom and raising a family? Well, that’s been the adventurous and inspiring life of Mary-Cathryn Kolb and in this interview, she talks about her journey and the pursuit of big things. She shares advice and learnings from her career and talks about risk-taking and the insatiable, inescapable entrepreneurial mindset. brrr ceo

SPONSOR: Executive Launch - from corporate executive to startup founder. https://execlaunch.com

Full Episode at https://youtu.be/wSTtsjTMMyI and additional episodes at https://planyourstart.com/podcast.

0:07 Allen and Mary-Cathryn are both from the state of Georgia - Mary-Cathryn from Thomasville, Allen from Savannah.

3:47 She lives in Atlanta now and has pitched and developed key relationships at the annual Venture Atlanta conference - https://ventureatlanta.org.

8:50 How do natural-born entrepreneurs see risk? Mary-Cathryn says “we don’t”. It excites and energizes us.

10:35 If someone had told her how hard it was going to be and all of the things that would go wrong - she wouldn’t have believed and would have kept going. That says it all about the way natural-born entrepreneurs process risk.

12:17 She lost a co-founder and most doubted the company could or should move forward. She never considered stopping.

14:00 Are you wired to be an entrepreneur or can you learn to become one? Mary-Cathryn has always known she was wired to be one. It’s her “north star”.

14:47 There’s a spectrum of entrepreneurship, the moderate risk end and the massive risk end of the spectrum.

16:55 If you go for high risk, high reward, you must be mentally tough and a little lucky. There’s either win or lose on that end of the spectrum, no in-between.

17:45 If you think you can be happy working for others, then by all means do that. There is too much romanticism in entrepreneurship as viewed from the outside.

18:40 If you are wired this way, to be a risk taking entrepreneur, then you probably don’t have a choice but to pursue it.

21:40 She explains how, since she was a little girl, there was never a question that she wanted to do big things and was always enterprising.

22:30 Allen & Mary-Cathryn discuss ‘failure’ and how it’s often celebrated in entrepreneurship but in fact ‘fear of failure’ is a strong motivator and failure should be avoided at nearly all cost.

26:28 Mary-Cathryn talks about growing up with a twin, her college experience at SMU, graduating and going to Los Angeles, then New York to pursue an acting and vocalist career - her childhood dream.

31:34 But it was feast or famine and it’s where she learned about ‘financial runways’ and frugality. She was offered a position with a major designer, so she relocated to New York - her first project was with Beyoncé!

38:35 While in NY her college friend from SMU, Blake Mycoskie, called and asked her to work for Toms Shoes on the ground floor.

40:45 Later, Spanx called, recruited to be one one of the first 30 employees. So she relocated to Atlanta, her husband enrolled at Georgia Tech for his MBA.

42:15 She explains how special the experience and culture was in the early days of Spanx - an amazing sisterhood amongst that early team.

47:10 But with time came new leadership and change. She didn’t feel the changes were best for the team and customers. She felt she had to speak up and take a stand. She knew she’d either be heard or be let go. She was let go. It was her Jerry Maguire moment.

51:20 Discussion on how hard it is for those with intense entrepreneurial mindsets to last very long inside of someone else’s company. And when she took that stand, she had no idea what was on the other side, no backup plan.

55:00 There was an intense emotional hangover after leaving, she needed a break to reboot, but knew immediately that she would start something of her own.

56:50 So brrrº was born and with a strong commitment to product, company culture, and shared ownership.

58:50 Working with a polymer scientist and textile engineer, a ‘cool to the touch’ fabric (not just polyester moisture wicking) was developed - patented “Triple Chill Effect”.

1:05:45 She explains brrrº is an “ingredient” brand - embedded into fabric of major brands you already know.

1:06:45 Initially designed for women but now brrrº is embedded in menswear also. Bed, Bath, & Beyond now carries ‘cooling sheets’ powered by brrrº. Her newest project is bringing a much needed cooling effect to children’s car seats!

1:10:00 What advice for someone creating in the clothing or garment space? Mary-Cathryn says make the business as lean as possible and go big on social media!

1:14:00 Take the risk of entrepreneurship if it’s for you but know that it’s lonely, will take twice as much money and time that you imagine - so get a support system.

1:15:30 This is a personal journey, she has three young daughters and wants them to see up-close what a successful woman entrepreneur and working mom looks like and that family and career can coexist if that’s what you want.

Full Episode at https://youtu.be/wSTtsjTMMyI and additional episodes at https://planyourstart.com/podcast.

brrr: https://brrr.com

Plan Your Start: https://planyourstart.com

Original Article on LinkedIn