ADAY Helps Women Stay Cool

Women can redefine their wardrobe essentials with this new line of cooling blouses by e-commerce apparel retailer ADAY.

The Cool-Down Crop is a sleeveless wrap with a hidden side snap, and it’s tailored to fit perfectly in all the right places.

ADAY is also offering the Chill Out Blouse, which is a reimagined V-neck with wide sleeves and a cinched waist for a flattering fit on any body shape.

Both tops are made with ADAY’s Cool Weave fabric powered by brrr°, which combines natural cooling minerals, active wicking, and rapid drying to create a Triple Chill Effect that lasts all day. brrr° instantly and continuously draws heat and moisture away from the skin, and the cooling technology is independently lab tested and proven to keep you cooler.

ADAY’s new tops featuring brrr° are also included in the company’s Summer Nights Capsule, which lets consumers choose three to five wardrobe pieces to mix and match. All of the items in the capsule are designed to be coordinated for multiple outfits, and they easily transition from work to play.

The fabrics used in the ADAY garments are sustainable and were specially developed for them using recycled brrr° nylon and spandex. They were certified by OEKO-TEX, which helps consumers and companies make responsible decisions about sustainable goods.

We’re proud to partner with ADAY, which was founded by a pair of women who formerly worked together at Goldman Sachs and wanted to bring innovative fabric technologies to the professional woman’s wardrobe.

ADAY quickly became known for creating everyday classic pieces that are versatile, comfortable, and functional.

Find out how brrr° can bring your fabric game to a higher level. You can reach us at