More than 170 million people in the central and eastern regions of the country are grappling with an extreme heatwave in late June as temperatures break past 100°F (38°C) in numerous cities — putting people at risk for heat exhaustion and other dangerous conditions.
High humidity and sustained high temperatures can push the heat index much higher into the 110° or 115° range, making it feel even hotter than it is and presenting major challenges as people try to cope with overheating and excessing sweating as their bodies try to cool down, according to AccuWeather meteorologists.
One way to stay cooler and more comfortable during heatwaves and soaring temperatures is with brrr° cooling performance fabric technology.
brrr° combines the powers of natural cooling minerals, active wicking, and rapid drying to create a “Triple Chill Effect” that instantly and continuously draws heat and moisture away from your skin.
It also provides superior UPF 50+ protection from the sun’s harmful rays.
brrr° helps support your body’s natural thermoregulation to keep you cooler and more comfortable — anywhere, anytime.
Every brrr° fabric is independently tested by globally recognized third-party labs, and is proven to keep you cooler.
Leading brands including Adidas, Bass Pro Shops, Strafe, Greyson, Vineyard Vines, UNTUCKit, and SUN DAY RED by Tiger Woods trust brrr° patented cooling technology to elevate their products and make them even better with brrr°.
To learn more about where you can buy garments made with brrr° cooling technology, click here.
