ATLANTA, Sept. 20, 2017 – Cooling textile innovator brrr° was chosen for inclusion in the Material Library maintained by Material ConneXion, a unit of Sandow that consults with Fortune 500 companies on performance materials and design thinking.


Material ConneXion maintains the world’s largest subscription-based materials library with thousands of innovative materials and processes, and its research division works with companies to strategically incorporate trends and innovation into their business models and products.


brrr°’s fabrics were recognized as having the “innate qualities that our team of material scientists and specialists look for when adding a material to our library of advanced, innovative and sustainable materials,” Material ConneXion said about the inclusion of brrr° fabrics in its full-service libraries in Bangkok, Bilbao, Daegu, Milan, Skövde, Tokyo and New York plus certain satellite and educational libraries around the world.


“This is a wonderful platform to display and archive brrr°’s technology alongside thousands of the most innovative materials in the world,” said Apurba Banerjee, Material Scientist and head of research and development at brrr°.


brrr° uses a proprietary blend of natural cooling minerals embedded in yarn, superior moisture wicking and a patented knitting or weaving process that maximizes airflow to create a “triple chill effect.” This gives brrr° fabrics Qmax cooling scores that are 30-85% better than the scores of comparable “virgin” nylon, polyester or cotton, and the cooling effect of brrr° has also been independently lab tested and validated by the prestigious Hohenstein Institute.


Material ConneXion’s Material Library


About brrr°

brrr° was founded in 2014 to develop innovative and technologically advanced fabrics with superior cooling performance that can enhance the comfort of bed sheets, business clothing, athletic apparel, fashion apparel, denim, undergarments, employee uniforms and other textiles. The Atlanta-based company is privately held and is led by CEO Mary-Cathryn Kolb, who previously held senior positions at Spanx, Seven7 Jeans, TOMS Shoes and Von Dutch.