We’re proud of our longtime partnership with coastal lifestyle brand Southern Tide to keep people cooler and more comfortable at work and at play. Southern Tide has brrr° polos, shorts and …Learn More
Our partner ADAY is offering a new midi dress, shorts and other wardrobe staples made with brrr° Recycled cooling fabric that helps keep you — and our planet — cooler. The ADAY …Learn More
Warm summer days are about to get a lot more tolerable with a new line of men’s polos from NoNetz. NoNetz introduced a Men’s brrr° Cooling Polo Moisture Wicking Shirt in …Learn More
Golf lifestyle apparel brand Player2 just debuted a line of cooling polos and vests made with brrr° cooling fabric to keep men cool on and off the links. Player 2’s Sweet …Learn More
Casual lifestyle apparel brand, Reyn Spooner has introduced new Hawaiian print polos made with brrr° cooling fabric to keep men dry and comfortable all year round. The polos are made with …Learn More
Hawaiian lifestyle apparel brand, Reyn Spooner created new patterns and colors of its popular women’s Henley shirt and halter dress made with brrr° cooling fabric. The Henley shirt features a small …Learn More
People who struggle with lymphedema, autoimmune diseases, and other medical conditions that cause swelling and fluid retention can get cooling comfort and relief from a new line of compression sleeves …Learn More
Comfort is more important than ever before, so consider giving the gift of cool confidence this holiday season. Whether you’re returning to in-person work, taking it easy on the weekends, getting …Learn More
We are excited to welcome seasoned retail and apparel executive Christopher Heyn to our Board of Directors! Heyn has extensive experience in the apparel and retail industry and has propelled numerous …Learn More
We were excited to see brrr° Founder & CEO Mary-Cathryn Kolb featured at a fireside chat about the power of resilience as part of the EY Strategic Growth Forum in …Learn More
We were excited to see brrr° Founder & CEO Mary-Cathryn Kolb take the stage at the #VA2021 investor conference hosted by Venture Atlanta. This was a record-breaking and hyper competitive year for …Learn More
Athletic apparel for men just got a lot cooler with the Greyson Guide Sport Shorts. These lightweight and breathable shorts are made with brrr° fabric to instantly and continuously draw heat …Learn More