Reyn Spooner Creates New Hawaiian Print brrr° Polos
Casual lifestyle apparel brand, Reyn Spooner has introduced new Hawaiian print polos made with brrr° cooling fabric to keep men dry and comfortable all year round.
The polos are made with super soft brrr° polyester cooling fabric, which uses natural minerals, active wicking, and rapid drying to create a Triple Chill Effect® that instantly and continuously draws heat and moisture away from the skin.
They feature a three-button placket and are generously cut with side vents for maximum comfort and fit, and they can be worn untucked or underneath sweaters and other layers.
Reyn Spooner dug through its archives to create vintage-inspired prints for the performance polos such as pineapples, geometric stylized hibiscus flowers and monstera leaves, Hawaiian mountain apples, a Tahiti pareo design, and a floral print of mini Melia flowers from the plumeria family.
We’re happy to work with Reyn Spooner to bring performance cooling fabric to their Aloha lifestyle apparel.
Reyn Spooner Introduces Hawaiian Dress & Henley Shirt for Women
Hawaiian lifestyle apparel brand, Reyn Spooner created new patterns and colors of its popular women’s Henley shirt and halter dress made with brrr° cooling fabric.
The Henley shirt features a small floral print of the Melia flower, which is a fragrant member of the plumeria family often used in lotions, oils, and other cosmetics and perfumes. The shirt features an open collar, V neckline, and half-placket. It’s cut with a relaxed fit and has four-way stretch for ultimate comfort, and makes a great base for layered looks.
Reyn Spooner also offers a maxi halter dress with the Melia floral print for an easy, breezy look that’s flattering and effortless. The dress has a tie string halter neck for complete adjustability, and a drawstring empire waist to get form and fit exactly right.
Both garments are made with buttery-soft brrr° polyester cooling fabric, which uses natural minerals, active wicking, and rapid drying to create a Triple Chill Effect® that lasts all day. Patented brrr° fabric instantly and continuously draws heat and moisture away from the skin, and it’s lab tested and proven to outperform other cooling fabrics.
We’re excited to work with Reyn Spooner to bring performance cooling fabric to their laid-back Aloha lifestyle apparel.
Keeping People With Lymphedema Comfortable With medi USA
People who struggle with lymphedema, autoimmune diseases, and other medical conditions that cause swelling and fluid retention can get cooling comfort and relief from a new line of compression sleeves by medi USA.
medi USA recently introduced the circaid® profile foam sleeve for lymphedema management at-home, and it’s made with brrr° cooling fabric to draw heat and moisture away from the skin.
The sleeves can be used as an alternative or supplement to nighttime and home-care bandaging applications, and they apply gradient compression to the limb or limbs where swelling occurs.
medi USA’s sleeves are made with first-use foam that creates a massaging effect and promotes continuous airflow. They have an anatomic fit for full limb coverage, and an energy oversleeve available in four colors that provides added compression for maximum effect. The EZ-on system makes it easy to apply and remove the sleeve, while the profile anchor system helps keep the compressive oversleeve in place.
“The profile showcases medi’s commitment to quality and passion for originality and innovation. From the project start, there was an all-hands-on-deck approach and shared enthusiasm to breathe new life into a familiar concept,” Moses Lipshaw, Director of Research & Development at medi USA, said in a statement. “With simplified donning, cooling comfort, long-lasting compression, and premium features, patients will benefit from a new standard in padded night care.”
The circaid profile foam sleeve is made with brrr° cooling fabric, which combines natural cooling minerals, active wicking, and rapid drying to create a Triple Chill Effect® that is instant and continuous.
Get on the Nice List with These Cool Holiday Gifts
Comfort is more important than ever before, so consider giving the gift of cool confidence this holiday season.
Whether you’re returning to in-person work, taking it easy on the weekends, getting out for some exercise, or gathering with a few friends, these thoughtful gifts made with brrr° cooling fabric will help the ones you love feel their best.
brrr° uses natural cooling minerals, active wicking, and rapid drying to create a Triple Chill Effect® that draws heat and moisture away from the skin. The instant and continuous cooling sensation from brrr° keeps you dry and comfortable so you can stay focused and enjoy the holiday cheer.
One of the most popular items on holiday wish lists is this luxurious set of Sheex Midnight Label performance sheets made with brrr° cooling fabric. The buttery smooth nylon blend wicks away night sweat and draws heat away from your skin to help you get a better night of sleep. It’s the best solution for hot sleepers and anyone who experiences hot flashes or restlessness at night.
For new moms and mothers-to-be, Ingrid & Isabel introduced a line of cooling maternity bras and tanks that make it easier to nurse or pump breast milk, while Motherhood offers skinny maternity jeggings, stretch leggings, shorts and bras that have plenty of stretch for baby bumps.
Ladies who need a few more staples for their office wardrobe would love ADAY’s brrr° midi dress, cool cat pants, chill out blouse or a crop top and shorts when temperatures go back up.
Men’s dress shirts just got cooler with the McDermott performance woven shirt by Holderness & Bourne. The fabric looks and feels like premium cotton, but the brrr° fabric blend draws heat and moisture away from the skin all day long for superior comfort and better focus.
Vineyard Vines has a line of On-The-Go button down shirts for men with colorful patterns that are updated each season, and they’re the perfect way to add a pop of color underneath a solid sweater. Southern Tide also has a line of polos, shorts and an Intercoastal Sport Shirt in a variety of colors and patterns that transitions seamlessly from work to play.
These Greyson Guide Sport Shorts made with brrr° fabric can help you jumpstart your New Year’s resolutions with ultimate comfort during a workout, and the Greyson Omaha Long Sleeve Polo is perfect for layering under sweaters or bringing a casual vibe to your work outfit. For the young men in your life, Greyson Pups is a new line of polos that will keep the kiddos looking dapper.
Sport fishermen, deep-sea fishermen, anglers anyone who spends a lot of time outdoors would be delighted to receive a Striker hoody or gaiter made with brrr° cooling fabric. They’re also great for layering during hunting season or other outdoor activities.
For anyone with a physically demanding job, CAT Workwear offers a long-sleeve cooling T-shirt that will keep you dry and comfortable even when you’re breaking a sweat.
Edgy men’s underwear startup Shinesty introduced a line of cooling boxers made with brrr° fabric to keep things cool and fresh. There are several styles and cuts to choose from and matching sets for couples, plus festive prints and subscription boxes for the gift that keeps on giving.
For the person with the "aloha state of mind," get them a performance polo made with brrrº cooling technology from Reyn Spooner. You will find multiple patterned options for him and they just introduced a women's top and dress for her.
Anyone who mountain bikes would love these Oakley All Condition Gloves. They are made with our breathable brrrº cooling technology while including knuckle protection, reinforced padding, and many other features to keep the rider comfortable. Oakley also created these Warm Weather Gloves with our brrrº cooling fabric to balance performance, protection, and comfort.
Wrap the ones you love in comfort with brrr° cooling fabric. Find out more about our patented technology here.
brrr° Welcomes Retail Executive Christopher Heyn to Board
We are excited to welcome seasoned retail and apparel executive Christopher Heyn to our Board of Directors!
Heyn has extensive experience in the apparel and retail industry and has propelled numerous brands to growth and prominence in their category.
He was most recently Chief Executive Officer of Southern Tide, which is one of the fastest-growing lifestyle apparel brands in the United States with leisure and activewear collections for men, women and children as well as collegiate themed apparel and fashion accessories.
While at Southern Tide, Heyn led the brand’s omni channel expansion to build its direct-to-consumer and business-to-business efforts, oversaw the opening of 20 retail stores, improved the catalogue, and expanded product availability to more than 1,200 specialty retailers including premium department stores as well as the resort and golf channel. He also enhanced the company’s brand ambassador program to promote Southern Tide among influencers on college campuses, launched a women’s collection, and oversaw the creation of a brrr° Collection of apparel that instantly and continuously draws heat and moisture away from the skin.
Earlier in his career, Heyn was CEO and Chairman of sportswear marketer Summit Golf Brands, where he transformed the company’s operations by enhancing revenue and profitability to propel Summit Golf to become the third-largest golf apparel company in the country. He previously served as Senior Vice President of the National Basketball Association’s Global Merchandise Group and served as President of Nautica, where he helped elevate the brand to become the #2 ranked men’s sportswear collection in the United States.
“Chris is one of the most insightful and forward-thinking leaders in apparel and retail, and we are fortunate to add his expertise and wisdom to our Board of Directors,” said Mary-Cathryn Kolb, Founder and CEO of brrr°. “Chris has a special talent for spotting and responding to consumer demands, and we welcome his hands-on leadership and institutional knowledge as we strengthen our board and enter a new stage of growth.”
brrr° Founder & CEO Speaks at EY Forum
We were excited to see brrr° Founder & CEO Mary-Cathryn Kolb featured at a fireside chat about the power of resilience as part of the EY Strategic Growth Forum in California last week.
Kolb joined milk + honey spa founder Alissa Bayer on stage and they talked about pivoting their business models during the pandemic, how they are supporting employees through unprecedented stress on their personal and professional lives, and how they are managing the ongoing global supply chain disruptions.
The entrepreneurs talked about what resilience looks like in action, and how determination and grit shape them as leaders and decision makers.
"It's about progress over perfection," Kolb said.
The EY Strategic Growth Forum is an annual event that forges high-value CEO-to-CEO connections. This year's gathering featured Emmy winning actor and director Dan Levy of Schitt's Creek, former professional driver and entrepreneur Danica Patrick, VF Corporation CEO Steve Rendle, and Athena Technology Acquisition Corp. Co-Founder and CEO Phyllis Newhouse, who is the only Black female CEO of a SPAC listed company on the New York Stock Exchange.
brrr° Founder & CEO Mary-Cathryn Kolb Presents at Venture Atlanta 2021
We were excited to see brrr° Founder & CEO Mary-Cathryn Kolb take the stage at the #VA2021 investor conference hosted by Venture Atlanta.
This was a record-breaking and hyper competitive year for the conference with more than 400 applicants, and brrr° was honored to be chosen as one of the most promising tech companies in the Southeast.
It was the second time Kolb was chosen to present on-stage in front of a limited group of investors and sponsors including Invesco, Mailchimp, Stax, Cherry Bekaert, Truist and Goldman Sachs to name a few.
“The energy and pent-up demand to connect growth stage companies with investors who are actively seeking to place funds was palpable at Venture Atlanta,” said Kolb, who founded brrr° in 2014 after previous leadership roles at companies including Spanx and TOMS Shoes. “We deeply appreciate the opportunity to tell our story of innovation and traction at a time when we are actively raising a new round of venture capital.”
Since it was created in 2007, Venture Atlanta has grown to become one of the leading investor conferences in the country by helping launch more than 500 companies who raised more than $6.5 billion in funding to date.
Previous participants include ParkMobile (bought by EasyPark Group), Kabbage (bought by American Express), Cloud Sherpas (bought by Accenture) Pindrop and SalesLoft, which was recently valued at $1.1 billion.
Boost Your Workout With Greyson Guide Shorts
Athletic apparel for men just got a lot cooler with the Greyson Guide Sport Shorts.
These lightweight and breathable shorts are made with brrr° fabric to instantly and continuously draw heat and moisture away from your skin. brrr° uses natural cooling minerals, active wicking, and rapid drying to create a “Triple Chill Effect” that keeps you cool and comfortable.
The Guide Sport Shorts are a perfect choice for an intense workout at the gym, quality time at the driving range to perfect your swing, or lounging around the house.
A hidden zippered side pocket keeps your keys safely tucked away, and a zippered back right pocket lets you store your wallet or other valuables in easy reach.
The Greyson Guide Sport Shorts are available in two heathered colors — shepherd and maltese — with a white contrast insignia on the hem. The generously cut inseam length is stylish for all body types.
The Guide Sport Shorts are the latest addition to Greyson’s lineup of polos, hoodies and workout t-shirts made with brrr° cooling fabric by the leader in stylish activewear.
The Future of Cool: brrr° Pro
We’re relentless when it comes to developing new advances in cooling fabric technology, especially against the backdrop of rising global temperatures.
That’s why we spent more than three years and experimented on dozens of formulas before we landed on our most sophisticated performance cooling fabric yet: brrr° Pro.
brrr° Pro uses enhanced cooling fibers, hyper wicking, and performance drying to elevate the Triple Chill Effect® that instantly and continuously draws heat and moisture away from the skin.
It’s a new concentrated cooling technology that harnesses the power of micro-cooling technology and advanced dispersion techniques to intensify the cooling power of brrr°.
Like all brrr° products, brrr° Pro is independently lab tested by globally recognized third-party labs and proven to outperform other brands.
Because it can help keep people cooler, drier, and more confident so they can perform their best at work and at play, brrr° Pro can also help reduce our reliance on central air conditioning and that’s good for the planet.
Learn more about brrr° Pro by connecting with one of our experts.
Work Hard & Stay Cool With CAT Workwear
Hard work and sweat go hand-in-hand, but that doesn’t mean you should suffer in discomfort.
CAT Workwear created a line of men’s cooling long-sleeve shirts made with brrr° cooling fabric to deliver nonstop comfort while you do the heavy lifting.
The long-sleeve CAT Workwear Tee made with brrr° features brrr° natural cooling minerals, active wicking, and rapid drying for an instant and continuous cooling sensation. This shirt transitions well into the cooler months and is great for layering under sweatshirts and jackets.
The shirt is made with a special cotton/poly/nylon brrr° cooling fabric blend. It has a ribbed collar for stretch and shape retention, and a tagless label for total comfort against the skin. The shirt offers UPF 50+ sun protection and is machine washable.
The long sleeve shirt has a high-density CAT logo over the left chest.
All brrr° cooling fabrics are independently lab tested and proven to outperform other brands. brrr°’s patented cooling fabric technology is available through our library of more than 700 fabrics, and brrr° can also be integrated into your existing textiles.
