Venture Atlanta is the Southeast’s leading tech investor event,

with more than $2.6 billion in funding awarded to date.

 brrr° has been chosen out of more than 1,000 applicants to be one of the 34 rising star technology companies in the Southeast that will present on stage at Venture Atlanta 2018.

The 11th annual Venture Atlanta, the Southeast’s premier event for connecting technology innovators and investment capital, will be held October 16-17 in downtown Atlanta. With more than 140 funds represented and 900 technology entrepreneurs expected to attend, this year’s Venture Atlanta is on track to be the largest yet.

brrr° will share the stage with other technology innovators as well as expert speakers including keynotes delivered by former NetSuite CEO Zach Nelson and former FireEye and McAfee CEO Dave DeWalt.

“We are thrilled to be chosen to present at Venture Atlanta as we introduce investors to brrr°’s growth story as a disruptive innovator in smart fabric technology,” said Mary-Cathryn Kolb, Founder and CEO of brrr°.

brrr° has developed cooling fabric technology that combines natural minerals with active wicking and rapid drying to create a “Triple Chill Effect” that draws heat away from the skin and won’t ever fade or wash out. Its patent-pending technology is tested by globally recognized independent labs and outperforms other leading brands.

Atlanta-based brrr° was chosen to be one of 34 presenting companies from a large pool of applicants to represent the region’s most innovative technology businesses, which builds upon brrr°’s inclusion in the “Startup Showcase” at the Venture Atlanta 2017 conference.

“For eleven years, Venture Atlanta has been connecting the Southeast’s best and brightest innovators with top-tier investors,” said Allyson Eman, executive director of Venture Atlanta. “This year, we’re thrilled to be showcasing the strongest and largest roster yet of both early and venture-stage companies. These companies reflect the incredible pool of talented people, and continued opportunities for growth and innovation.”

During the two-day Venture Atlanta event, presenting companies and conference attendees will engage with regional and national venture capitalists, investors and other key players in the current technology landscape.

The conference results in funding, national investor exposure and invaluable relationship building with successful technology executives. Tech Square Labs will return as the event’s premier sponsor, and the conference kicks off with Techstars Atlanta 2018 Demo Day in partnership with Cox Enterprises.


About Venture Atlanta

Venture Atlanta connects the Southeast’s most promising tech companies and entrepreneurs with top-tier local and national venture capitalists, bankers, angel investors and others who can help them raise the capital they need to grow their businesses. Now in its 11th year, Venture Atlanta is an annual nonprofit event that is a collaboration between three leading Georgia business organizations: Atlanta CEO Council, Metro Atlanta Chamber and the Technology Association of Georgia (TAG). For more information, please visit

About brrr°

brrr° was founded in 2014 to develop technologically advanced fabrics with superior cooling performance to improve the items we touch in our everyday lives. brrr° enhances the comfort of business clothing, casual clothing, athletic apparel, denim, uniforms, sheets, and other textiles. The privately held Atlanta-based company is led by Founder and CEO Mary-Cathryn Kolb, who previously held senior positions at Spanx, Seven Jeans, TOMS Shoes and Von Dutch. For more information, please visit