Eisbaer Introduces Strato Cooling Hats With brrr°

Austrian high-end headwear brand Eisbär introduced a line of ultra breathable cooling hats that are crushable, packable, and essential for everyone who spends time outdoors.

Made with our brrr° cooling fabric, the Eisbär Strato line of hats includes a baseball cap, breathable mesh performance hat, bucket hat, and a cap with an extended flap for ultimate sun protection.

The hats are all super lightweight, breathable, quick drying, and made with our patented brrr° cooling performance fabric that instantly and continuously draws heat and moisture away from your skin.

With both structure and crushability, the hats can be packed away or stuffed into a backpack, and they return to their natural shape as soon as you put it on your head.

The Eisbär Strato hats use brrr° fabric, which has three cooling effects — cooling, wicking, and drying — that work together to keep you cooler, dryer, and more comfortable all day long.

The hats also provide 50+ UPF sun protection so you can spend more time outdoors without worrying about skin damage or sunburns.

Our brrr° cooling technology is embedded right in the yarn fibers, so it lasts the lifetime of the garment and won’t fade or wash out. Every brrr° fabric is independently lab tested and proven to keep you cooler and drier.

We enjoy working with innovative partners like Eisbär that are constantly finding a better way to do things.

Founded 70 years ago as a small knitting workshop, Eisbär is now a leading winter sports and outdoor brand made famous by ski stars and people who love to spend time outdoors.

Eisbär now supplies apparel forAustrian Ski Federation (ÖSV) athletes & world champions, Team Austria at the Olympic Games, and top biathletes & trail runners and many more.

A recognized leader in knitting expertise, Eisbär has an Austrian production site that guarantees short supply chains and top quality while also serving as a genuine innovation space.

Eisbär has patented 3-layer knitting technology that brings together precisely coordinated layers to ensure optimal moisture management, thermal insulation, and wearing comfort.

In addition to technical models like the Active and Strato, Eisbär also offers lifestyle lines such as Alba and Pixie that have intricate patterns and modern techniques to demonstrate what is possible in design and texture.

Eisbär’s team sees knitting not as a trend, but as a calling.