“brrrº” It’s Cold in Here, It Must be our Fabric in the Atmosphere

Grab a jacket, we are going into the Triple Chill Effect, the power behind brrrº’s technology.

The science behind brrrº's permanent cooling is three-fold called the Triple Chill Effect. The permanently cooling technology is a multifold effect consisting of patented natural cooling minerals that are extruded in the core of the fibers. The minerals undergo a reversible endothermic reaction, triggered by body heat.

This cooling is enhanced by the passage of air through the fabric and the air flow is enhanced due to the patented fabric weave and knit structure. The larger pore size in the fabric facilitates and amplifies the cooling effect via air permeability.

The fiber cross-sections allow for better wicking leading to good thermal effusivity. The moisture-wicking capability and quick dry nature of the fabric pulls away the sweat and accelerates the cooling provided by the fabric. brrrº fabrics are proven to not only cool instantaneously but also permanently over time. This cool will never wash away.

The Triple Chill Effect is proven that it works for you all day, every day. Our fabrics go through rigorous testing by global textile labs, we have scientifically proven that brrr° keeps you cooler. Click this link now:https://brrr.com/proven/