“brrrº” It’s Cold in Here, It Must be our Fabric in the Atmosphere

Grab a jacket, we are going into the Triple Chill Effect, the power behind brrrº’s technology.

The science behind brrrº's permanent cooling is three-fold called the Triple Chill Effect. The permanently cooling technology is a multifold effect consisting of patented natural cooling minerals that are extruded in the core of the fibers. The minerals undergo a reversible endothermic reaction, triggered by body heat.

This cooling is enhanced by the passage of air through the fabric and the air flow is enhanced due to the patented fabric weave and knit structure. The larger pore size in the fabric facilitates and amplifies the cooling effect via air permeability.

The fiber cross-sections allow for better wicking leading to good thermal effusivity. The moisture-wicking capability and quick dry nature of the fabric pulls away the sweat and accelerates the cooling provided by the fabric. brrrº fabrics are proven to not only cool instantaneously but also permanently over time. This cool will never wash away.

The Triple Chill Effect is proven that it works for you all day, every day. Our fabrics go through rigorous testing by global textile labs, we have scientifically proven that brrr° keeps you cooler. Click this link now:https://brrr.com/proven/

 


Texworld 2018 Recap

New York City is known to be the city that never sleeps and that is reflected in brrrº’s trip to the TexWorld conference. On the first day, brrrº was pleased with how many people were truly interested in our technology. Once the crowds came and felt our fabrics, especially some of our new innovative fabrics they were really hooked.

The response to brrrº was incredible; everyone had a positive response to our technology. They understood brrrº and our technology, as well as asked questions about it to further their knowledge. They were definitely more curious once they felt the coolness of our fabric. The best response was from a CEO of a clothing line company shrieking at a lady, “this really works!”

Our material scientist, Apurba said her favorite part of the show was “interacting with both big and small businesses in a single show. It is a rare case when an EXPO can provide a holistic experience. We attracted everyone from wholesale buyers, product developers, to entrepreneurs and fashion designers.”

With the show’s atmosphere reflecting New York City, it was full of busy and professional individuals. It was definitely worth our time being there. The positive response from our audience was unbelievable. The trust people showed in our proven technology was special. Here’s to our first conference show and many more!

brrrº's booth from TexWorld was cool and inviting.