It’s only fitting that the fashion technology to create a cooling fabric would come out of Atlanta. The moisture-wicking fabric stays cool and also provides UV/SPF protection. The innovative textile is the product of two former Spanx, Inc. executives, Mary-Cathryn Kolb and Tosha Hays.

Their company, brrrº will sell clothing and accessories made with the fabric and is currently wrapping up a funding round that includes investors such as Bob Kavner, Doug Sellers, and Larry Marcus.

They plan to keep the company’s headquarters in Atlanta and currently sell home goods, baby clothing, and women’s accessories through their website