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April 9, 2021

Southern Tide Men’s Shirts & Shorts FTW

Southern Tide has introduced new shirts and shorts for men made with brrrº cooling fabric that are just in time for warmer spring temperatures. The Driver brrrº Performance Polo should be …Learn More

April 7, 2021

Stay Cool on the Water with Simms brrr° Shirts

Simms Fishing knows what men need for endurance on the water, and a new line of shirts made with brrr° cooling fabric deliver the goods. The Simms Stone Cold Shirt with …Learn More

April 6, 2021

Southern Tide’s Kamryn Dress Keeps Women Cool

Ladies who are looking for a stylish yet functional wardrobe upgrade should set their sights on the Kamryn brrrº shirt dress from Southern Tide. Made with brrrº cooling fabric, the Kamryn …Learn More

March 31, 2021

Kit and Ace Travel Lightly Line Keeps Men Cool

Vacation or staycation. Commuting to work or working from home. Wherever life takes you, Kit and Ace has you covered. These lines of Travel Lightly pants and jackets for men are …Learn More

March 29, 2021

Greyson Debuts Performance Apparel for Men

Modern performance menswear brand Greyson has introduced new lines of apparel made with brrr° cooling fabric that helps keep active men feeling their best while exercising and at play. Greyson debuted …Learn More

March 24, 2021

Oakley Gloves Elevate Cool Comfort

People with active lifestyles deserve gloves that work as hard as they do. New lines of gloves by Oakley feature brrr° cooling fabric that draws heat and moisture away from the …Learn More

March 23, 2021

Mary-Cathryn Kolb of brrr°: Why We Need More Women Founders & Here Is What We Are Doing To Make That Happen

An Interview With Jerome Knyszewski Women are very observant, insightful and intuitive. We are great at studying problems and finding solutions, and thinking of innovative ways to do things. We can …Learn More

March 22, 2021

All-day Cooling Comfort with Striker brrr° Hoodies

For peak performance, fishermen need clothing and gear that are best-in-class. That’s why we’re hooked on these long-sleeve hoody cooling performance shirts by Striker made with brrr° cooling fabric. The Alpha brrr° hoody …Learn More

March 5, 2021

Ladies Can Stay Stylishly Cool With Kit and Ace Featherlight Clothes

Nobody wants to be hot and bothered, and these styles from Kit and Ace will help women stay cool and confident this summer. Made with brrrº cooling fabric, the Featherlight Shorts …Learn More

February 22, 2021

Ultimate Comfort from Vineyard Vines

Men with busy lives want performance and comfort in their clothes, and we’re excited about this new line of On-The-Go shirts from Vineyard Vines that help keep men cool and …Learn More

February 2, 2021

Stay Cool in the Great Outdoors

People who spend a lot of time doing outdoor sports and activities often struggle with the brutal heat of the sun. Overheating, dehydration, and fatigue can cause distraction and hurt …Learn More

February 1, 2021

brrr° Presented at the 5th Vietnam Textile Summit 2021

Perpetually Cool: How Advances in Cooling Textile Technology Can Help Combat Global Warming https://www.youtube.com/watch?v=5kanw7iqMGc With a passion for textiles, Courtney holds a B.S. in Clothing, Textiles, and Design and an International MBA.With …Learn More

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