Texworld 2018 Recap
New York City is known to be the city that never sleeps and that is reflected in brrrº’s trip to the TexWorld conference. On the first day, brrrº was pleased with how many people were truly interested in our technology. Once the crowds came and felt our fabrics, especially some of our new innovative fabrics they were really hooked.
The response to brrrº was incredible; everyone had a positive response to our technology. They understood brrrº and our technology, as well as asked questions about it to further their knowledge. They were definitely more curious once they felt the coolness of our fabric. The best response was from a CEO of a clothing line company shrieking at a lady, “this really works!”
Our material scientist, Apurba said her favorite part of the show was “interacting with both big and small businesses in a single show. It is a rare case when an EXPO can provide a holistic experience. We attracted everyone from wholesale buyers, product developers, to entrepreneurs and fashion designers.”
With the show’s atmosphere reflecting New York City, it was full of busy and professional individuals. It was definitely worth our time being there. The positive response from our audience was unbelievable. The trust people showed in our proven technology was special. Here’s to our first conference show and many more!
