Southern Tide Debuts brrr° Performance Collection in New Partnership
brrr° is excited to announce a major new partnership with Southern Tide, one of the largest coastal lifestyle brands.
Southern Tide is introducing a new line of cooling performance clothing for its Spring/Summer 2019 men’s collection.
The innovative line of apparel includes the men’s gulf short, polos and other sport shirts that will keep men dry, cool and comfortable on even the hottest days.
“Each season Southern Tide looks to provide its customers with the latest in style, fabrication and innovation,” said Southern Tide CEO Christopher Heyn. “brrr°’s pioneering innovation will better expand our performance wear offerings. We are excited to introduce this technology to our customers and expect big things from the partnership.”
brrr° creates a “Triple Chill Effect” by combining the powers of natural cooling minerals, active wicking and rapid drying to draw heat and moisture away from the skin.
The brrr° line will be available at Southern Tide signature stores and through wholesale partners beginning in late February, and it will also be showcased at www.southerntide.com.
Additional Southern Tide clothing featuring brrr° will be available later this year.
Coral Coast Bermuda Shorts With brrr° Keep Men Cool & Comfortable
Coral Coast Clothing’s signature line of Bermuda shorts for men just got even more comfortable.
The premium island lifestyle brand is launching a new line of men’s Bermuda Performance Shorts powered by brrr° cooling technology for Spring/Summer 2019.
The shorts were inspired by the birthplace of the popular Bermuda style, and offer laid back comfort that transitions flawlessly from work to play to sports to leisure time and everything in between.
“Style and comfort are central to everything we do, and adding brrr° performance cooling technology to our bestselling line of Bermuda Shorts will keep men dry, comfortable and confident all day long,” said Adam Petty, Co-founder and Creative Director of Coral Coast Clothing.
brrr° uses natural cooling minerals, active wicking and rapid drying to create a Triple Chill Effect that is instant and permanent. It draws heat and moisture away from the skin to keep people cool and comfortable all day long, and the cooling powers are independently lab tested and proven.
Coral Coast Clothing Bermuda Performance Shorts with brrr° cooling technology will be available at www.coralcoastclothing.com and at Coral Coast’s retail store near the waterfront in downtown Hamilton, Bermuda, beginning this spring.
Why Cooling Fabric Keeps You More Comfortable in the Winter Months
People often ask us why they should use brrr° cooling fabric in the winter.
The thing is, we still overheat and get sweaty even when it’s cold outside.
When we exercise or sit in an overheated room at the office or crowd into a packed room for a social gathering, many of us get hot and clammy.
Fabrics that could draw away the heat and moisture would help keep us more comfortable and refreshed.
brrr° technology combines natural cooling minerals, active wicking, and rapid drying to create a Triple Chill Effect that keeps you feeling fresh and confident all day long and all year long.
The cooling properties of our fabric are independently lab tested and verified, which means they are proven to keep you cooler.
Find out how brrr° cooling technology can make your fabric even better. You can reach out to us here.
Still looking for the perfect gift for him?
The man who has everything is hard to shop for.
Give the gift of confidence and comfort with a new sportcoat, suit or dress shirt made with brrr° fabric that will keep him dry all year long.
The new 1905 Collection by Jos. A. Bank features modern patterns and a variety of colors that will make his holiday merry and bright.
The 1905 Collection combines form and function thanks to brrr°’s Triple Chill Effect technology that harnesses the power of natural cooling minerals, active wicking, and rapid drying.
Sleep soundly with brrr° cooling sheets
Waking up in the middle of the night tangled in hot sweaty sheets is the worst.
Night sweats, hot flashes and overheating disrupts our sleep cycles and can make us groggy and cranky the next day.
Get better quality sleep with brrr° High Performance Cooling Sheets by Downlite.
These super soft knit sheets and pillowcases use natural cooling minerals to draw away heat, wick away moisture and dry faster to keep you comfortable and fresh until it’s time to rise and shine.
They’re machine washable, and the cooling sensation won’t ever fade or wash out because the brrr° Triple Chill Effect is part of the structure of the fabric.
brrr°’s Apurba Banerjee Speaks at SYFA Conference About Advances in Cooling Fabric
brrr° Chief Scientist Apurba Banerjee, PhD, is delivering a compelling presentation today about how synthetic fibers are revolutionizing cooling fabric.
Banerjee is featured as the second speaker at the fall conference in Charlotte, North Carolina. hosted by the Synthetic Yarn and Fabric Association (SYFA), a non-profit trade group that represents suppliers and manufacturers in the synthetic fiber industry.
In her talk titled “Chill Out,” Banerjee explores advances in synthetic fibers such as thermal regulation through nano structures and recycled polyester.
Banerjee also discusses some misinformation in the marketplace, with some products being labeled as “cooling” when in reality they only wick away moisture.
“The term cooling should be reserved for fabrics that actually draw away heat,” Banerjee says.
brrr° uses natural cooling minerals embedded right in the yarn combined with active wicking and rapid drying to create a Triple Chill Effect that is instant and permanent.
brrr° Selected for ATDC NY Venture Showcase
brrr° Founder & CEO Mary-Cathryn Kolb is headed to New York City to be part of the ATDC NY Venture Showcase that connects up-and-coming entrepreneurs with dozens of institutional investors.
brrr° was one of just 14 companies chosen to join the road trip, which is being organized by the state of Georgia’s ATDC technology business incubator.
Participants will meet with dozens of venture capitalists and other institutional ventures at a private event hosted by Silicon Valley Bank at their office on Park Avenue in Manhattan’s Kips Bay neighborhood. Other sponsors include the Metro Atlanta Chamber of Commerce, Aprio, Morris Manning & Martin and DLA Piper.
“This is a terrific opportunity to get in front of New York institutional investors and share our strategy and vision with them,” said Mary-Cathryn Kolb, Founder and CEO of brrr°. Atlanta-based brrr° is in the midst of raising $3 million to $5 million in equity capital.
Cybrrrº Monday
Scouring the internet for sweet deals on Cyber Monday is hard work. Keep your cool with these terrific products that feature brrr° cooling technology.
We use cooling minerals, active wicking, and rapid drying to create a “Triple Chill Effect” that draws heat and moisture away from your skin. That means you’ll be more comfortable and confident as you do you.
These are a few gifts we’re putting on our Nice List.
- Jos. A. Bank’s new 1905 Collection features dress shirts, sport coats and suits made with brrr° cooling fabric
- Men's Wearhouse has a line of suits and dress shirts made better with brrrº cooling technology.
- This set of brrr° High Performance Cooling Sheets by Downlite will make you a hero for giving the gift of a better night’s sleep
- The Game has a new line of hats featuring brrr° instant cooling technology
New items featuring brrr° cooling technology will be available in the new year.
Give the Gift of brrr° on Black Friday
Kick off the holiday shopping season by giving the gift of comfort with brrr° Triple Chill Effect cooling technology.
Our cooling minerals, active wicking, and rapid drying draw heat and moisture away from the skin to keep you comfortable and confident at work and at play — and everywhere in between.
The special man in your life would appreciate a dress shirt, sport coat or suit from the 1905 Collection by Jos. A. Bank featuring brrr° comfort fabric, which will keep him dry and comfortable all day long. Need more options? Head over to Men's Wearhouse for dress shirts and suits from the Joseph Abboud Collection featuring brrrº to keep him cool under pressure.
If your shopping list includes athletes, consider this new line of hats from The Game featuring brrr° instant cooling fabric.
Or give the gift of a better night’s sleep with a set of premium brrr° High-Performance Cooling Sheets by Downlite.
Stay tuned for more great products with brrr° Triple Chill technology coming out in 2019.
brrr°’s Apurba Banerjee Elected Chair & Vice Chair of AATCC Committees
Congratulations to brrr°’s Chief Scientist Apurba Banerjee, Ph.D., on being elected to serve in leadership positions on several committees of the American Association of Textile Chemists and Colorists (AATCC).
Banerjee was named Vice Chair of the C3 Technical Committee on Research (TCR), which is often a pathway to serving on the association’s Executive Committee on Research in the future. Her three-year term begins in January.
She was also named Chair of the Yarn and Other Substrate Committee, which is a subcommittee of the Thermoregulation Committee, and she was elected as Vice Chair of the Young Professionals Committee.
“It’s a privilege to serve alongside some of the brightest minds in the textile industry as we work together toward a common goal of advancing technology and functionality,” Banerjee said.
Banerjee earned a Ph.D. in polymer, fiber and textile sciences from The University of Georgia, and she holds a Bachelor of Technology degree in textile and fiber processing from the Institute of Chemical Technology (formerly known as UDCT) in Mumbai, India. She was also a graduate research assistant at Colorado State University.